Thereplik

1. Introduction

Replik ("We," "Us," or "Our") is committed to protecting the privacy of its users ("You" or "User"). For the purposes of this policy, “Replik” refers to Replik Media Private Limited and includes all associated platforms, products, and services operated by the company, including but not limited to the Stvia.ai application and website. This Privacy Policy outlines how we collect, use, store, and protect your personal data in compliance with applicable Indian laws, including the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023.

Replik ("We," "Us," or "Our") is committed to protecting the privacy of its users ("You" or "User"). For the purposes of this policy, “Replik” refers to Replik Media Private Limited and includes all associated platforms, products, and services operated by the company, including but not limited to the Stvia.ai application and website.

By accessing and using Replik, you agree to the collection and use of your information as described in this policy.

2. Data Collection

We collect personal data provided by users when they interact with our platform, including:

Personal Information: Name, email address, and other contact details.
Account Information: Login credentials and account preferences.
Payment Information: Processed securely through Razorpay; Replik does not store sensitive payment details.
Usage Data: Interaction logs, preferences, and session information to improve our services.
Generated Content: AI-generated content may be analyzed to enhance Replik’s functionality but is not used in the same way as the user’s commercial product catalog content.

2.1. No Collection of Sensitive Data

Replik does not collect biometric data, government-issued identification, or other sensitive personal information.

3. Use of Collected Data

We use the collected data to:

Provide and improve Replik’s services.
Manage user accounts and process transactions.
Conduct internal analytics and enhance AI model performance.
Maintain platform security and prevent fraud.
Enable customer support and respond to inquiries.
Conduct marketing and promotional activities (if opted in by the user).

4. Data Sharing & Third-Party Services

Payment Processing: Transactions are securely processed through Razorpay. We do not store credit card details or other payment information.
Third-Party Analytics & Cookies: We may use cookies or third-party tracking technologies to improve user experience and marketing efforts.
No Unauthorized Data Sharing: Replik does not sell, trade, or share user data with third parties for unrelated purposes.

5. Cookies & Tracking Technologies

We may use cookies, web beacons, and tracking technologies to:

Enhance user experience and site performance.
Analyze user behavior and improve our services.
Conduct marketing and retargeting campaigns. Users can manage cookie preferences through their browser settings.

6. User Rights & Data Deletion

At present, Replik does not offer self-service options for accessing, modifying, or deleting user data.However, we may provide such functionality in the future.

7. Compliance with Indian Data Protection Laws

We comply with applicable Indian data protection laws, including:

Information Technology Act, 2000 (Sec. 43A & Sec. 72A) for protecting sensitive personal data.
Digital Personal Data Protection Act, 2023, ensuring lawful data collection, processing, and storage.

8. Data Security Measures

Replik takes reasonable precautions to protect user data, including:

Secure servers and encrypted storage for user data.
Restricted access controls for internal data handling.
Compliance with industry-standard security practices to prevent unauthorized access, alteration, or misuse of information.

9. Changes to This Privacy Policy

Replik reserves the right to modify this Privacy Policy at any time. Users will be notified of significant changes via our website or email.

Stvia.ai

Stvia.ai is a fashion and style assistant chatbot developed by Replik Media Private Limited. In addition to the general privacy practices outlined in this policy, the following applies specifically to users of Stvia.ai:

1. User Data We Collect

We may collect the following personal data to enhance your experience:

Permanently stored data:

Name
Email
Gender
Date of Birth
Weight
Height
Profession
Location

This data helps us personalize fashion recommendations, virtual try-ons, and wardrobe insights tailored to your profile.

This data helps us personalize fashion recommendations, virtual try-ons, and wardrobe insights tailored to your profile:

Input image (images you upload for style suggestions or try-ons)
Output image (AI-generated results or try-on visuals)

We do not use temporary images for training our models or for any secondary purpose unless explicitly agreed to by the user.

2. Use of Credits

Stvia.ai includes in-app credits that users can purchase and use for premium features like virtual try- ons, wardrobe analytics, or shopping assistance. Purchase data is processed through secure third- party payment gateways, and no payment credentials are stored by us.

3. Image Privacy

All images uploaded to Stvia.ai are processed securely and are deleted automatically after session completion unless the user saves or requests storage. We do not share or publicly display any image without the user’s explicit consent.

4. Age Restrictions and Parental Responsibility

You must be at least 18 years old to access or use Replik’s services, including Stvia.ai. We do not knowingly collect or process personal data from individuals under the age of 18.

If a parent or legal guardian wishes to use our services on behalf of a minor, they may do so at their own discretion. In such cases, the parent or legal guardian is fully responsible for all data shared, activities conducted, and interactions made through their account. Replik disclaims any liability arising from the unauthorized or inappropriate use of our services by minors.

5. Child Safety Notice

Replik’s services, including Stvia.ai, are not intended for use by individuals under 18 years of age. We do not knowingly collect or allow content involving minors in harmful, sexualized, or manipulated contexts. Any violation of this policy may result in account suspension and will be reported to relevant authorities where applicable.